Project Type
Date
Role
Location
CPG - 3D Modelling
May 2018
Lead Designer
Toronto, ON
Mancave Supplies: Elevating the Male Grooming Experience through Thoughtful Design
Mancave Supplies stands as distinctly Canadian cosmetics company dedicated to enhancing the grooming and care journey for men. Fueled by a genuine passion for male self-care, the brand's essence lies in harnessing the power of naturally derived, uncomplicated ingredients to deliver tangible and impactful results to its valued clientele.
This portfolio entry showcases a strategic design approach that resonates with a target audience of men in their mid to late 20s. These individuals prioritize their appearance while remaining conscious of the ingredients that constitute their chosen products and the broader environmental implications.
This portfolio entry showcases a strategic design approach that resonates with a target audience of men in their mid to late 20s. These individuals prioritize their appearance while remaining conscious of the ingredients that constitute their chosen products and the broader environmental implications.
In this endeavour, I embarked on the mission to create designs that communicate the brand's ethos cohesively. The designs share a common design language, seamlessly weaving through the brand narrative. Through skilful manipulation of colours and illustrations, I tailored the designs to distinctly resonate with different personality types within the target demographic.
The initial focus was to craft captivating labels that encapsulate Mancave Supplies' identity. Once these designs were meticulously finalized, and the clients expressed their satisfaction, I extended my creative efforts. I delved into crafting immersive 3D mock-ups of the products, taking them beyond the realm of concept into a tangible virtual reality. This move enabled the brand to engage in pre-production marketing, generate captivating product visuals, and establish a proof-of-concept before the products even commenced their final production stages.
The outcome was nothing short of extraordinary. Witnessing the client's elation as they witnessed their vision materialize in virtual space was a truly gratifying experience. This portfolio piece stands as a testament to my ability to merge strategic design thinking with tangible creative execution, bringing value and innovation to the brands I collaborate with.
