Project Type
Date
Role
Location
CPG - 3D Modelling
May 2018
Lead Designer
Toronto, ON
Mancave Supplies: Elevating the Male Grooming Experience through Thoughtful Design
Mancave Supplies stands as distinctly Canadian cosmetics company dedicated to enhancing the grooming and care journey for men. Fuelled by a genuine passion for male self-care, the brand's essence lies in harnessing the power of naturally derived, simple ingredients to deliver real results to it's clientele.
This project showcases a strategic design approach that resonates with a target audience of men in their mid to late 20s. These individuals prioritize their appearance while remaining conscious of the ingredients that constitute their chosen products and the broader environmental implications.
This project showcases a strategic design approach that resonates with a target audience of men in their mid to late 20s. These individuals prioritize their appearance while remaining conscious of the ingredients that constitute their chosen products and the broader environmental implications.
I developed a cohesive visual language for Mancave Supplies, using colour and illustration to tailor designs for different audience segments while maintaining brand consistency. After finalizing the label designs with client approval, I created 3D renders that brought the concepts to life. This allowed the brand to begin preproduction marketing, generate product visuals, and establish proof-of-concept before manufacturing commenced. The project demonstrates how strategic design thinking translates into tangible creative execution.
