Project Type
Date
Role
Deliverables
Marketing Campaign · Digital & Print
2025
Lead Designer
Web Banner Ad · Product Sell-Sheet · Social Media Assets
As the lead designer on this high-impact campaign for Quartet, I was tasked with creating a visually compelling and strategically adaptable design that would disrupt the competitive landscape while staying true to the brand’s identity.
This project originated with the goal of launching a bold, attention-grabbing campaign that could seamlessly translate across multiple platforms—including B2B storefront banner ads, product sell-sheets, and social media content. The challenge was to craft a design system that was both cohesive and flexible, capable of maintaining visual integrity across a wide range of dimensions and mediums.
My role evolved after I demonstrated my ability to push creative boundaries through previous trade show collateral that diverged from the brand’s traditional look, yet remained visually aligned with Quartet’s core identity. This earned me the opportunity to lead the design direction for this campaign.
The project underwent multiple rounds of iteration, shaped by close collaboration with the marketing team
and Creative Director. Each phase refined the visual language, ensuring the final assets were not only visually compelling but also strategically aligned with business goals.
and Creative Director. Each phase refined the visual language, ensuring the final assets were not only visually compelling but also strategically aligned with business goals.
Design Challenges
Cross-platform adaptability:
Designs needed to maintain visual impact across a wide range of dimensions and formats.
Designs needed to maintain visual impact across a wide range of dimensions and formats.
Brand cohesion:
While the campaign aimed to disrupt, it was essential to stay rooted in Quartet’s visual identity.
While the campaign aimed to disrupt, it was essential to stay rooted in Quartet’s visual identity.
Strategic storytelling:
Every asset had to communicate value clearly and quickly to a B2B audience.
Every asset had to communicate value clearly and quickly to a B2B audience.
The final campaign delivered a bold, unified visual experience that elevated Quartet’s presence across digital and print channels—standing out from competitors while staying true to the brand.