The Gel Cushion

The creative journey behind The Gel Cushion's package design was driven by the aspiration to break free from the uninspiring and monotonous designs that permeated its competitive landscape. By infusing a rich tapestry of illustration and vibrant colours, we meticulously crafted a design that transcends the visual norms, captivating both digital and brick-and-mortar storefronts.
In addition to the package design, our collaboration with the client extended to creating a set of informative and visually engaging infographics, tailored for use on digital storefronts. These infographics adhere closely to the established visual style, harmoniously integrating the same vibrant colors and soft, inviting curves. This consistent approach reinforces brand continuity and provides customers with a seamless and visually satisfying online shopping experience.

The ultimate result of our endeavours is a package design that defies convention, setting The Gel Cushion apart as a beacon of innovation and quality. Furthermore, the adaptability of this design positions the client's brand for future growth and diversification, while the accompanying infographics enrich the customer journey, conveying essential information in an engaging and visually appealing manner.

In summary, this project exemplifies our commitment to infusing creativity, strategic branding, and visual cohesion into every facet of product presentation. The resulting package design and infographics not only differentiate The Gel Cushion but also lay a sturdy foundation for the brand's continued expansion into new product offerings, while enhancing the overall shopping experience for consumers.