Project Type
Date
Role
Location
3D Modelling - Rendering
February 2021
3D Artist
Toronto, ON
Project Description: 3D Modelling and Rendering for the Puritech UV-C Pen
The Puritech UV-C Pen is a product designed to disinfect surfaces using ultraviolet light and is aimed at business owners and middle-class families as a means of convince during the COVID-19 pandemic.
The Puritech UV-C Pen project was conceived to address the pressing need for surface disinfection during the COVID-19 pandemic, utilizing cutting-edge ultraviolet light technology. Targeting both business proprietors and middle-class households, this product aimed to provide a convenient and effective solution.
As the Modeller on this project, my primary responsibility was to bring the product to life through the creation of a highly detailed 3D model. This model needed to encompass various positions and colour variants, aligning meticulously with the creative direction established by the project's lead designer.
Our journey toward the final product involved a meticulous process spanning three distinct iterations. Crucially, we maintained continuous and open communication with the client throughout the project's lifecycle. This dialogue ensured that our work remained aligned with the client's vision and allowed us to make real-time adjustments based on their feedback.
The ultimate result of this collaborative effort is a set of 3D models that exhibit a remarkable level of photorealism. Every aspect of the product is faithfully replicated, right down to the finest details. The versatility of these models has enabled us to produce a wide array of images that cater to the specific desires and requirements of the client.
Moreover, our attention to detail extended to ensuring that the final renderings seamlessly integrated with the user interface (UI) design of the client's website. This harmonious fusion of visuals creates a cohesive and visually engaging online presence, effectively positioning the Puritech UV-C Pen as a vital and trustworthy pandemic-era solution.
In summary, the 3D modelling and rendering project for the Puritech UV-C Pen is a testament to the fusion of technical precision, creative vision, and client collaboration. The resulting visuals not only showcase the product's features accurately but also seamlessly blend with the client's digital landscape, reinforcing its brand identity and utility during these challenging times.
Through three iterations and continuous contact with the client I was able to arrive at a final product that appears photo-real, accurate to the product, and versatile enough to achieve every image the client desired.
The final result blends seamlessly with the UI design of the clients website, which was undergoing development in conjunction with the modelling and rendering of these images.